Over the past couple of decades, the Swedish outdoor company Fjällräven has transformed into a globally renowned fashion brand, known for its high quality products and playful colors. We’ve had a long-term collaboration, and the privilege to join them on their journey.
Among other things, we’ve designed and created their Brand Retail Concept, as well as Brand Corners and Premium Shop-In-Shops for smaller premises. To stand out, Fjällräven have their own interiors, and lighting, and all-in-all we’ve created a completely unique theme to capture their brand’s own environment: nature. The colors are calm, and the wooden details are sheer in order to give a Scandinavian feel – where you can almost feel the wind to your skin.