FJÄLLRÄVEN | STORE CONCEPT

Fjällräven and California bicycle brand Specialized have united across the ocean to develop a new collection: an ongoing exchange of ideas and culture, innovation and expertise. All done to empower people to bike and hike their way to new trails, and perspectives. The result is a unique collection for nearby adventures, a collection of garments and hardware developed to enable adventures as close – or as far away – from home as you want. 

PS Retail has collaborated with Fjällräven since the early 90s and was commissioned to work with industrial designer Ambjörn Viking to develop a store concept for the project. The interior would reflect two strong brands and in order to be able to function in many different store environments it is based on a flexible and modular system, where, among other things, round rods in ash meets aluminum joinery.